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DQ and its history is a story that both surprises and amazes the people who hear it. Dairy Queen started as a simple idea in the head of 2 Americans in the Nineteen Thirties, later jumping into a pace of growth humankind hasn’t seen before, either before or since. Definitely, it seems that America and the rest of the world were geared up for the item that Dairy Queen introduced to the public, and that individuals all over had been craving this sort of treat for ages, making the timing of Dairy Queen’s arrival ideal for huge development.

As I’m sure you know, the main product of DQ is certainly their soft serve frozen desserts. Simple soft serve icecream cones were the very first item they offered, doing a test run at an acquaintence’s ice-cream shop to check the people’s demand for soft-serve. They charged ten cents for “all-you-can-eat”, and the gigantic victory of their revenue that day showed them that they had created an extraordinary treat. Dairy Queen began its first branch only two years later in 1940, and the same calendar year begun making use of a franchise method to develop.

At the outset of the US’s involvement in the war in 1941, only 10 Dairy Queen branches existed, but in the two years after the war ended this grew to about a hundred, and then DQ’s enormous growth rate began to explode. In 1950 1446 Dairy Queen branches had been founded all over The US, and 5 years afterwards, there were 2600 outlets. We can only guess as to why DQ exploded at such an astounding rate in that time period. It might have been the powerful yearning of a war-tired people to seek comforts, enjoyment, and cheerful fun, with DQ coming to be an icon of that approach to life. The franchise system also facilitated their expansion into locations of small-town America on a scale that other shops could not, turning Dairy Queen into a compelling symbol of the archetypal small town American life style.

In 1998 DQ was bought out by Warren Buffet’s conglomerate holding company Berthshire Hathaway. The chain is continuing its international development, with 5600 shops in 19 countries across the planet. 4600 outlets are within the US. The international growth of DQ was bound to happen, since it is symbolic of American life and American life is honored all around the earth, and since Dairy Queen holds the prestigious title of being the originators of soft serve icecream in the world . DQ is a veritable American success story.

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