Today being in one of the major US cities is no longer the most important factor to economic success. It used to be that the people had to travel to where the businesses were, but today the business travels to the business owners. Now, it’s easier than before to do the travelling since most of the time it only involves a quick click of the mouse and a scroll of the screen. Today, it is easier than ever before to access products from all over the world without leaving one’s home. The enabler, of course, is the internet. Not only is the World Wide Web making it easier to buy items from anywhere, but starting a business is easier than ever with marketing, sales, and communications all vastly improved via the internet. Moving into the 21st century it will be increasingly more important to have a strong web presence than a top urban location. This is making it possible for businesses all across many states with traditionally remote zones to flourish. One example is Washington State. While Seattle may get all the attention, cities like Bellingham are moving full on into the 21st century with information and communications technology surpassing that of many major cities.
While the concept of wireless internet is nothing new, there has always been a divide between internet mobility, and a high speed connection. Having a broadband connection is next to imperative today if a business wants to not only succeed, but thrive online. When it comes to having internet on the go, however, the only choice for a mobile connection up until recently has been 3G wireless. This is the version of the internet that comes on cell phones, iPhones, and other portable devices. While having the ability to check email, utilize GPS functions and complete basic browsing tasks is extremely convenient, the device ends up being more of a watchdog for when it’s time to get back to the office than a useful internet device. In order to close the gap between internet demand and the current market, many US cities, including Bellingham are finally offering a mobile broadband solution.
This pioneering internet solution is known as WiMax internet. It works by broadcasting the high speed broadband so many users are after via high powered towers located around cities. With coverage radii covering up to 30 miles, these towers are essentially creating cities whose entire footprints are Wi-Fi hotspots. Instead of being tied into an internet café, a home computer, or the office, it is now fully possible to get broadband access from anywhere. Just the same as what is the standard for today at home. The world can change for freelancers, those who are self employed, and those who are just looking for increased connectivity when mobile WiMax is at the tips of their fingers. Being at the forefront of new technologies, like the fourth generation of mobile internet, is exactly the place an up and coming city wants to be. For those in Bellingham there’s never been a better time to get online.
Anyone who wants to do online surveys or market research online should be curious about who actually uses the Internet. Although usage patterns are constantly changing, it is still possible to create a fairly clear profile of Internet users.
Who Uses the Internet?
In 2008, Asia accounted for the largest number of Internet users, followed by Europe and then North America. (http://www.internetworldstats.com/). As a percentage of the population, North America leads the world, with almost 75% of the population having access to the Internet and the basic skills needed to use it.
In the U.S., women account for slightly more than half of Internet users (51%). In terms of ethnic background, the numbers are generally in line with the population as a whole. Approximately 74% of users are white, 11% are Hispanic, 9% are African-American, and the remaining 6% belong to other racial or ethnic groups.
The percentage of the population that uses the Internet on a regular basis stays fairly constant until about age 55. Then it begins to decline steadily, from about 67% for the 50-54 age group to about 16% for people over 75. (www.clickz.com/3446641)
More than half of Internet users (54%) live in suburbs, 30% live in cities, and 16% live in rural areas.
What People Are Doing Online
So what are all these people doing on the Internet? The most frequent activity is still email, although it is being challenged for the top spot by online searches. (www.pewinternet.org/Data-Tools). Other frequent uses include searching for a map or driving directions, looking for information on a hobby or interest, checking the weather, and getting news. Online commerce (shopping, banking, paying bills) continues to grow in popularity, but it is not one of the most frequent activities.
How people use the Internet depends to some extent on who they are. Men are more likely than women to get news, buy travel services, check sports scores, and participate in online auctions. Women are more likely than men to get health information, use support-group Web sites, and get information about spiritual and religious topics. Young Internet users (ages 18-29) are more likely than others to do research for school, use instant messaging, listen to music, use dating sites, and share files. (www.infoplease.com/ipa/A0931238.html)
New Trends in Access and Content
One of the most significant trends in Internet use involves how people are accessing the Internet. In December 2007, about six months after release of Apple’s iPhone, almost 40% of Internet users said that they were accessing the Internet with mobile devices at least some of the time. (www.clickz.com/3633197) This trend is likely to continue as mobile devices become more affordable.
Online video is also having a powerful impact on how people (especially younger people) use the Internet. The explosive growth of YouTube is only part of the picture. TV networks and news organizations are turning increasingly to online video as a new source of income. In 2007, people in the 18-24 age group spent nearly as much time watching online video as they did watching programs on their DVRs. (http://online.wsj.com/article/SB123535779391045623.html) From an advertiser’s standpoint, online video may be a better investment because users can’t fast-forward through ads.
Social networking sites such as Facebook are also growing exponentially. It seems safe to predict that the popularity of such sites will continue, but any predictions about the Internet are risky. By the time you read this, Internet users might have moved on to something no one could have expected.
Jaime Brugueras, Ph.D., is founder of Mineful, a market research and analysis software that caters both the powerful and occasional user. Mineful’s web-based software tools cover a range of marketing applications from data collection to advanced market analysis including segmentation, survey research, and predictive analytics. Sign up for a FREE unlimited time trial at Mineful.com.